|Photo courtesy of Simpsons|
A Cheltenham fish and chip shop has been named the best in the UK out of 10,000 rivals across the country.
Simpsons Fish and Chips has been named the best in the 2016 National Fish and Chip awards.
The family-run business, which opened in 2009, won praise from the judges for pushing the boundaries away from the stereotypical chippy. Innovations include holding a monthly gluten-free frying day and publishing a children’s book to help young diners’ understand fish species and sourcing.
Simpsons scooped the top title – independent takeaway fish and chip shop of the year – in the awards organised by the trade body Seafish.
Bonny Ritchie, who runs Simpsons with her husband, James, said: “After coming in second for this award twice over the last few years, we really are over the moon to have finally won – third time lucky.
“During the last year we’ve upped our game, streamlining our marketing activities, expanding the shop to double the size of our restaurant facilities, and launching our very own children’s book.”
In second place was Kingfisher Fish & Chips, in Plymouth, Devon, which boasts the record for the most sustainable seafood menu in the world – it has 12 MSC (Marine Stewardship Council) seafood species on the menu. This won it the separate “good catch” award for sustainable seafood.
The Cod’s Scallops in Nottingham came in third. The judges were wowed by its impressive selection, featuring many underused fish – herring, skate, gurnard, hake, and shellfish including crab, lobster, oysters and whelks – all served with chips fried in beef dripping or potato salad.